Booklets of 10 photos each produced by Bert Mosher, owner of The American Photo Service on Okinawa. Sold to military and dependent personnel stationed on Okinawa from about 1950 to 1954. Bert started out as Mosher-Reid Photo Service in a Quonset hut at Camp Kue, exact date unknown and then set up The American Photo Service plant in Machinato. The ad is from 1954 so we know The American Photo Service started around 1954 or a little earlier. The American Photo Service also had a PX concession. I believe that Bert was the photographer for most, if not all of the photos. In the mid-1950's The American Photo Service started selling postcards, some of which were based on photos from the photo booklets. Bert sold out and moved back to the US in 1957.

Booklets of 10 photos each produced by Bert Mosher, owner of The American Photo Service on Okinawa. Sold to military and dependent personnel stationed on Okinawa from about 1950 to 1954. Bert started out as Mosher-Reid Photo Service in a Quonset hut at Camp Kue, exact date unknown and then set up The American Photo Service plant in Machinato. The ad is from 1954 so we know The American Photo Service started around 1954 or a little earlier. The American Photo Service also had a PX concession. I believe that Bert was the photographer for most, if not all of the photos. In the mid-1950's The American Photo Service started selling postcards, some of which were based on photos from the photo booklets. Bert sold out and moved back to the US in 1957.